Hi!
Please have your guinea pig vet checked for hay mites (chirodiscoides caviae); what you see are the egg cases fixed to the hairs; typically in the bum area but spreading to other parts of the body in an more advanced stage. the mites themselves are pretty much invisible.
Please do not home treat on spec with low dosed broad spectrum pet shop products. You vet cannot step in with a better quality treatment until anything of your has worn off. They are the most harmless of the guinea pig skin parasites but some strains can be persistent.
I would strongly recommend that you get rid of your hay (hay mites commonly come with imported hay that is harvested on an industrial scale).
Once seen by a vet and once any spot-on treatment has been absorbed after 48 hours, I would recommend that you give your piggy a short haircut in the affected areas. Even in short-hair piggies the hair will grow back in order to physically remove as many egg cases and future mites that you do not have to hope for that the medication has to be effective on. At the same time, deep clean the cage with a vet grade disinfectant.
You can find more information on hay mites in this link here:
What to check and look out for in new guinea pigs (vet checks, sexing, parasites&illness)
For alternative hay resourcing, our hay guide may very helpful to you:
A Comprehensive Hay Guide for Guinea Pigs (incl. providers in several countries)
All the best!