It's obviously a new product. The fruity bit is listed only as "fruit flavouring", it also contains alfalfa (=lucerne) and molasses (sugar).
Compared to Burgess basic mint pellets, it has a similar amount of crude protein (11% to 13%), but noticeably less fibre (17% compared to 25%). They don't mention the percentage of calcium in their product information.
On balance, I would not rate it as a top quality product considering that the selling point, fruit, is nothing more than simply sugar with flavouring. That will certainly please piggies (who are scientifically proven to eat sweet bits in muesli rather than the other ones), but do nothing for the nutrition!
When this first came out my food supplier told me it was brought out as a go between between muesli and pellets to try and encourage people off muesli. Its made by burgess and replaced supa guinea excel. Its no worse then some of the pellets on the market but I wouldn't feed it.
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