it's like oats and black-pudding. it's nice. I think it's the way it's made that puts people off. As it is offal, it can seem a bit repugnant, but it doesn't taste like tripe or such niceties, just really oaty and wholesome. i've had it with chicken and creamy-whisky sauce in Scotland on banks on Loch Ness, very authentic...drool
BTW, I AM French, so I am used to eating strange foods...