Pets At Home To Stop Selling Guinea Pig Magazine!

Sammie

Sammie

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Pets at Home are to cease selling magazines, this includes the Guinea Pig Magazine.

We need to bombard them with messages to prevent this!

"Below are the social media and people that you can wheek at:

~~Call Customer Services on 08003284204

~~Use a Customer Services contact form: https://www.petsathome.com/shop/en/pets/contact-us

~~Email Ian Kellett (CEO) directly at: [email protected]

~~Facebook: Pets at Home

~~Twitter: Pets at Home (@PetsatHome) | Twitter

~~Google+: https://plus.google.com/+petsathome"
 
sport_billy said:
Agreed, they sell magazines via subscription though so you can still get it if p@h do indeed stop selling magazines.
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You can still receive your magazine in the post or via a download in a monthly, 3-monthly or a yearly subscription but the more fuss we can raise the better to make p@h retract their sudden and unannounced decision!
Guinea Pig Magazine

Surely anything to helps towards raising standards of education and welfare in a place where so many pets are being sold on a whim and on insufficient or downright wrong staff advice should be considered worth supporting!
You all know how many falling out boar trios and pregnant shop sows we are seeing on a regular basis on this forum and how often we see new owners who buy before they are doing any research. You may perhaps not be aware of the fact that over half of the guinea pigs in rescues are no longer wanted shop pets - those are the lucky ones, but number are rising!

PLEASE SHARE AND COMPLAIN TO HELP SAVE PIGGY LIVES!
 
sorry, maybe I have not understood because I don't know Pets at Home and its activity. You are talking of a magazine which I know is possible to download online; anyway, there is no doubt that a paper magazine is far better.
But are you sure the magazines are necessary for educating future owners? I guess that a good and serious study on the net (I mean a serious one) is better than a magazine; there are excellent divulgative websites, such as Guinea Lynx and reading only those pages you can learn a huge amount of info. When I had my first daughter I tried to buy good magazines about babies but I did learn nothing more than what I had learnt on very good BOOKS, especially the ones written by excellent pediatricians and pedagogists.
Who wants to stop being ignorant, nowadays when everyone has his wi-fi at home, can do a lot; magazines or not there are still a lot of people who USE pets for own affairs, such as "educating" children to be responsible of a pet, giving them something good to do during the day, giving them a lovely present... this is the main reason for there are so many rescues.
In Italy it is the same story, although we don't have the habit of educating children to care of a pet and most of families have no pets at all. But here pets are abandoned by the ADULTS, stupid adults who live with their expensive I-Phones, who regularly go to hairdresser, but not willing of paying a pet sitter or a vet or simply because their pet is only a temporary tantrum (one day they had a walk and passed next to "Braccobaldo" which has its huge windows filled with cute furry pets and among puppies, kittens and rabbits there was also a cute guinea pig, or better "a rabbit without ears"! this is what I have heard into that shop!!)
Until there are shops allowed to sell animals the story will not change. Magazines or not.
(moreover, the shop selling magazines takes some advantage)
Sorry for this long post, but not studying and reading and searching online is very dangerous and not only for a poor rabbit-without-ears but also for our health.
 
rome_italy said:
sorry, maybe I have not understood because I don't know Pets at Home and its activity. You are talking of a magazine which I know is possible to download online; anyway, there is no doubt that a paper magazine is far better.
But are you sure the magazines are necessary for educating future owners? I guess that a good and serious study on the net (I mean a serious one) is better than a magazine; there are excellent divulgative websites, such as Guinea Lynx and reading only those pages you can learn a huge amount of info. When I had my first daughter I tried to buy good magazines about babies but I did learn nothing more than what I had learnt on very good BOOKS, especially the ones written by excellent pediatricians and pedagogists.
Who wants to stop being ignorant, nowadays when everyone has his wi-fi at home, can do a lot; magazines or not there are still a lot of people who USE pets for own affairs, such as "educating" children to be responsible of a pet, giving them something good to do during the day, giving them a lovely present... this is the main reason for there are so many rescues.
In Italy it is the same story, although we don't have the habit of educating children to care of a pet and most of families have no pets at all. But here pets are abandoned by the ADULTS, stupid adults who live with their expensive I-Phones, who regularly go to hairdresser, but not willing of paying a pet sitter or a vet or simply because their pet is only a temporary tantrum (one day they had a walk and passed next to "Braccobaldo" which has its huge windows filled with cute furry pets and among puppies, kittens and rabbits there was also a cute guinea pig, or better "[you]a rabbit without ears[/you]"! this is what I have heard into that shop!)
Until there are shops allowed to sell animals the story will not change. Magazines or not.
(moreover, the shop selling magazines takes some advantage)
Sorry for this long post, but not studying and reading and searching online is very dangerous and not only for a poor rabbit-without-ears but also for our health.
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Magazines appeal to the masses and casual people who would never think about looking online and doing research online unfortunately. If everyone did then pet welfare would be a better standard than it is currently. GPM is a very savy publication and in my opinion has more useful info in it than most of the Guinea Pig Books out there on sale in stores and the like, if it's sale in p@h educates someone who otherwise wouldn't then it is a loss to the GP welfare world.
 
rome_italy said:
sorry, maybe I have not understood because I don't know Pets at Home and its activity. You are talking of a magazine which I know is possible to download online; anyway, there is no doubt that a paper magazine is far better.
But are you sure the magazines are necessary for educating future owners? I guess that a good and serious study on the net (I mean a serious one) is better than a magazine; there are excellent divulgative websites, such as Guinea Lynx and reading only those pages you can learn a huge amount of info. When I had my first daughter I tried to buy good magazines about babies but I did learn nothing more than what I had learnt on very good BOOKS, especially the ones written by excellent pediatricians and pedagogists.
Who wants to stop being ignorant, nowadays when everyone has his wi-fi at home, can do a lot; magazines or not there are still a lot of people who USE pets for own affairs, such as "educating" children to be responsible of a pet, giving them something good to do during the day, giving them a lovely present... this is the main reason for there are so many rescues.
In Italy it is the same story, although we don't have the habit of educating children to care of a pet and most of families have no pets at all. But here pets are abandoned by the ADULTS, stupid adults who live with their expensive I-Phones, who regularly go to hairdresser, but not willing of paying a pet sitter or a vet or simply because their pet is only a temporary tantrum (one day they had a walk and passed next to "Braccobaldo" which has its huge windows filled with cute furry pets and among puppies, kittens and rabbits there was also a cute guinea pig, or better "[you]a rabbit without ears[/you]"! this is what I have heard into that shop!)
Until there are shops allowed to sell animals the story will not change. Magazines or not.
(moreover, the shop selling magazines takes some advantage)
Sorry for this long post, but not studying and reading and searching online is very dangerous and not only for a poor rabbit-without-ears but also for our health.
Click to expand...

Pets@home is the largest pet shop chain in the UK and is at the very heart of the rising numbers of unwanted small pets in this country that litter the free-ads and that are dumped, abandoned and neglected left right and centre. Between 50-80% of guinea pigs in rescue in this country have started out in pets@home in some way or other. This is not a small matter!

Guinea Pig Magazine has been very popular with shop customers and has gained a regular reader base after being taken on by the chain. We may not move mountains by selling a magazine in pet shops, but we are reaching a segment of the population that is not necessarily into online research or has ever heard or thought of rescue. Unless there is a law that regulates shop sales and requires a pet owning licence comparable to a driving licence for learning the basics in pet care, any way we can get to people is much better than nothing at all!

As far as I am concerned, education has to reach out and not just sit in their nice little tidy tower in their nice little forum or facebook group. The magazine with its readers' pictures and stories is one way to catch people's interest that they wouldn't otherwise have.

I have been contributing regularly to the magazine since the second year of its existence and I am therefore aware that we actually have got SOME impact. Spreading education and welfare is a frustratingly slow and gradual process, and it takes lots of stamina to do it over the years, but it has to be done, and it needs to get into those places that create the biggest problems.

It is always easy to say what people should be doing. The reality is unfortunately different, and it is hard continuous work to change it and to get the message out whichever way you can. Several of the guides that you can read in this forum have actually been written jointly for Guinea Pig Magazine; that is the quality and standard of information that we carry.
 
of course I agree with you, but I am more realistic and I see that such magazines are bought and read after the purchase of a pig and that is the key of the problem... When I pass next to a shop-window and I see a piggie and I fall in love and buy one of them and THEN I start reading on a magazine that the pig needs a fellow, needs an exotic vet, needs a large cage, needs MONEY and so on, then big troubles are on the way...
Here on this forum I have read "my mother does not want to pay the bill at the vet" or "there are no vets in my district" or "I bought 4 boars and now they are fighting"; such people are in trouble even if they regularly read that magazine.
Laws should be stricter and shops should be allowed to sell a pet only to authorized and previously educated ADULT customers. Just like the informed consent you are asked to sign before a procedure...
 
rome_italy said:
of course I agree with you, but I am more realistic and I see that such magazines are bought and read [you]after[/you] the purchase of a pig and that is the key of the problem... When I pass next to a shop-window and I see a piggie and I fall in love and buy one of them and THEN I start reading on a magazine that the pig needs a fellow, needs an exotic vet, needs a large cage, needs MONEY and so on, then big troubles are on the way...
Here on this forum I have read "my mother does not want to pay the bill at the vet" or "there are no vets in my district" or "I bought 4 boars and now they are fighting"; such people are in trouble even if they regularly read that magazine.
Laws should be stricter and shops should be allowed to sell a pet only to authorized and previously educated ADULT customers. Just like the informed consent you are asked to sign before a procedure...
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We cannot prevent the impulse buyers that don't do their research; we can only try our best to make people aware that there are areas they can improve and have to take into account in as many places as possible that they may come across. But don't you think that every pet whose life is improved is a little success more?

It is a reality that many rescue piggies are acquired second time round and not first time round - but even that is a great step forward. Raising awareness is a slow process; it is actually slowly filtering through, but it is still a very long way to go.

Be realistic - laws should be changed and should have been changed long ago, but where on the scale do you think comes animal welfare education when there is not even enough money for schools and essential social services in a country? You can have the grand concepts and criticise any efforts to reach as many people as possible in places you haven't got any other ways to get access to, or you can go and deal with things as they are in what little ways are open to you.

You are of course welcome to subscribe for a download issue to see what you are criticising before condemning it a priori; the magazine is not just available in one pet shop chain and has readers from all over the world. Until you have read it yourself, I would kindly ask you to please reserve your judgment about Guinea Pig Magazine. We do regularly get emails from people who have been inspired by the magazine to go rescue and to improve the way they keep their piggies and seek medical help. That is what counts when the chips are down. ;)
 
of course mine was not a bad judgement against that magazine and if you really want to save it you all together should only write a letter for officially comunicating you are going to start boycotting the Pets at Home, until it starts again the sale of the magazine. This forum is well visible and a similar action would be effective, I think. Polite emails might be only a waste of time.
About me (and I am not condemning any educative book or magazine) I prefer reading scientific researches directly from their source (and they are not even enough when I need some info because of a doubt or a question which even the vet himself is unable to answer); on Guinea Lynx and similar websites (and on here, too!) I have found precious information free of charge and very useful, but MONTHS before the adoption of my piggies.
(Just for smiling: in Italy there is a famous weekly catholic magazine sold also into the churches and at the little village of my grandmother when I was a child only the church did sell that magazine as there wasn't any newsagent's and that magazine was the only one read and accepted by anybody as a sort of tradition. One day the new priest announced that times had changed and he would have stopped to sell that magazine. Imagine the countrymen of those days... no british manners at all!:sly: they stopped donating offers during the Mass... one week, another week, I still remind those days... and the magazine came back one month later:)))
 
Just to add I don't think @rome_italy is critising the Guinea pig magazine here at all.

My main concern is that pets at home are dropping all magazines.... I see this as a further demise in the print industry if I am honest. We see less and less stores now like w h smiths and John Menzies selling magazines, where as 10 years ago they were common n place. In all business decisions I am guessing it comes down to one thing and that is profit...

The magazine gets the small wins that we achieve as a forum in educating and without it on general sale in stores the welfare world loses yet another source of quality infomation; and access to a market that wouldn't normally go online to research. Those people who purchase pigs on a whim at least saw a magazine that they may pick up and introduce them to a world of welfare ideas, advice and adverts for rescues. Without GPM on sale the welfare world loses access to these people... In the same way we suffer with the rise of Facebook.

We ourselves were only educated in the welfare of piggies after joining the forum, and I am still learning each day to be a better owner. I am sure people have similar experiences through picking up a copy of GPM
 
Oh @rome_italy your opinion of our general public is too high, research BEFORE getting an animal?! Blasphemy :raz:

Unfortunately people just go into Pets At Home, buy a single piggy and the hope is that MAYBE they'll pick up The Guinea Pig Magazine on their way out and realise their mistake when they get home. Better late than never I guess!

I subscribe as I hate going into P@H but I'll still complain, even if it teaches ONE person and only helps 2 piggies I think it's a job well done. But I know it helps a lot more than that :)
 
I've been in pets at home when a family gettin their 1st small pet. Hampster. I was listening to the advise of the person sellin it. My heart was so sad. WRONG CAGE. WRONG CRAP FOOD. WRONG BEDDING. My partner knew I was gettin involved and made me leave. I looked at the Hampster and said Sorry. I hope the family wanted him. :bye::bye:
Cavy Kung-Fu said:
Oh @rome_italy your opinion of our general public is too high, research BEFORE getting an animal?! Blasphemy :raz:

Unfortunately people just go into Pets At Home, buy a single piggy and the hope is that MAYBE they'll pick up The Guinea Pig Magazine on their way out and realise their mistake when they get home. Better late than never I guess!

I subscribe as I hate going into P@H but I'll still complain, even if it teaches ONE person and only helps 2 piggies I think it's a job well done. But I know it helps a lot more than that :)
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Cavy Kung-Fu said:
Oh @rome_italy your opinion of our general public is too high, research BEFORE getting an animal?! Blasphemy :raz:

Unfortunately people just go into Pets At Home, buy a single piggy and the hope is that MAYBE they'll pick up The Guinea Pig Magazine on their way out and realise their mistake when they get home. Better late than never I guess!

I subscribe as I hate going into P@H but I'll still complain, even if it teaches ONE person and only helps 2 piggies I think it's a job well done. But I know it helps a lot more than that :)
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Yes, I understand... but Pets at Home is not a charity shop and they have a balance, taxes, rules and interests... If they have decided to stop the sale of a product the only thing you can do is creating a mess and have them losing money. But the chain is keeping its good prices (thanks to their marketing choices) and this is convenient for all of you. I am sure that people interested in that magazine will find another way for reading it and who takes the magazine at the shop only for having something to read while sitting on the toilet maybe never learnt anything good and went on doing the usual same mistakes of the past even reading (at the toilet).
What I have not understood is: will this magazine be sold at the Newsagent's? are you sure it is a marketing choice of the shop and not a marketing choice of the author of the magazine who wants to keep the price down and accessible?
 
rome_italy said:
Yes, I understand... but Pets at Home is not a charity shop and they have a balance, taxes, rules and interests... If they have decided to stop the sale of a product the only thing you can do is creating a mess and have them losing money. But the chain is keeping its good prices (thanks to their marketing choices) and this is convenient for all of you. I am sure that people interested in that magazine will find another way for reading it and who takes the magazine at the shop only for having something to read while sitting on the toilet maybe never learnt anything good and went on doing the usual same mistakes of the past even reading (at the toilet).
What I have not understood is: will this magazine be sold at the Newsagent's? are you sure it is a marketing choice of the shop and not a marketing choice of the author of the magazine who wants to keep the price down and accessible?
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@rome_italy : I am working for the magazine and have contributed to each issue for over 5 years now. I can vouch for the magazine and its ethics personally. We are a rescue-friendly no-breeding pet owners' magazine that has informative articles in there including a medical article, often a vet nurse or vet clinic story, a rescue story, rescue adverts, a question and answer section with several experts as well as lots of piggy pictures and owners' stories plus more.
The editor is somebody who has guinea pigs herself and has fostered for rescue. She is doing an incredible job with creating an award winning product and keeping it to as good a standard as it is! We sell because we are a good mix of fun and information.
But of course, we run a commercial magazine first and foremost, and it has to make at least enough money to keep going. We sadly do not have a big financial backer who allows us to get the message out without any concerns for finances and economics. ;)

We are trying to find an alternative outlay, but it takes money and a guaranteed readership/a certain minimal number of sales to be taken up by a big distributor and we are a still bit too marginal for the really big boys. The magazine world is a tough business environment. :(

When you are trying to work on improving welfare, you have to live with the fact that you always reach only so many people, whether that is on a forum, in a magazine, on facebook, in a shop or a rescue. Like with a new religion, you can't convert them all. You never reach the ones that do not want to hear until something is enforced by law and the law is enforced. But every single convert is worth keeping at it. You also have to be aware that you have to package your messages differently to appeal to different people in different contexts and to make certain things palatable.
 
rome_italy said:
Yes, I understand... but Pets at Home is not a charity shop and they have a balance, taxes, rules and interests... If they have decided to stop the sale of a product the only thing you can do is creating a mess and have them losing money. But the chain is keeping its good prices (thanks to their marketing choices) and this is convenient for all of you. I am sure that people interested in that magazine will find another way for reading it and who takes the magazine at the shop only for having something to read while sitting on the toilet maybe never learnt anything good and went on doing the usual same mistakes of the past even reading (at the toilet).
What I have not understood is: will this magazine be sold at the Newsagent's? are you sure it is a marketing choice of the shop and not a marketing choice of the author of the magazine who wants to keep the price down and accessible?
Click to expand...

Pets At Home is a horrible place we have here, I never shop there. That's why it's good to have the magazine there in the hope that it will reach people and help.

It's a fairly small magazine so I doubt it will be sold on other shops, it's better to be at Pets At Home in any case to hopefully target potential guinea pig owners! :)
 
@Wiebke now the story is clearer to me... therefore Pets at Home offered its own shops and room for selling a magazine which is not a real business magazine... The shop is giving it visibility, in addition to the one you get from the net. There must be a reason why Pets at Home is sniffing a bad affair in keeping your magazine on sale into their shops...:hmm:
Without knowing the situation I try to make some simple hypothesis: you say your magazine is pro-rescue... it has medical articles which explain for sure the right dose of the pellets which should in any case NEVER be the main food...:bal::bal::bal::bal:
No wonder if Pets at Home prefers ignorant people and wants to burn the all of you!:)) They are SELLING piggies, they are selling pellets, even the ones with cereals and with sugars and sunflowers seeds! they sell pregnant sows... and you write on the magazine "please be careful at the shops". They sell Oxbow tablet vit C and maybe into the magazine there is the interview with my vet (a professor at University) who says "buy Cebion drops online and you will save money and will be sure about the exact amount of the vitamin"
Possible solution:
The magazine should reserve 2 pages for... :vom::vom::vom: well, they must have something good on sale among the shelves! They are giving you the customers, you have to return the favour some way...
If you were Pets at Home, should you support a pro-rescue magazine?:no:
Maybe your future is not into the shops, but into the vet clinics or simply online, just like the best magazines, the ones which are argumentative and far from the dirty business world.
Perhaps you will lose some lazy readers, but you will get new ones. Without the cost of the printing you will be able to invest in more pages and more information.
(Also pet shops are in crisis.. people now buy online...)
 
rome_italy said:
@Wiebke now the story is clearer to me... therefore Pets at Home offered its own shops and room for selling a magazine which is not a real business magazine... The shop is giving it visibility, in addition to the one you get from the net. There must be a reason why Pets at Home is sniffing a bad affair in keeping your magazine on sale into their shops...:hmm:
Without knowing the situation I try to make some simple hypothesis: you say your magazine is pro-rescue... it has medical articles which explain for sure the right dose of the pellets which should in any case NEVER be the main food...:bal::bal::bal::bal:
No wonder if Pets at Home prefer ignorant people and want to burn the all of you!:)) They are SELLING piggies, they are selling pellets, even the ones with cereals and with sugars and sunflowers seeds! they sell pregnant sows... and you write on the magazine "please be careful at the shops". They sell Oxbow tablet vit C and maybe into the magazine there is the interview with my vet (a professor of University) who says "buy Cebion drops online and you will save money and will be sure about the exact amount of the vitamin"
Possible solution:
The magazine should reserve 2 pages for... :vom::vom::vom: well, they must have something good on sale among the shelves! They are giving you the customers, you have to return the favour some way...
If you were Pets at Home, should you support a pro-rescue magazine?:no:
Maybe your future is not into the shops, but into the vet clinics or simply online, just like the[you] best[/you] magazines, the ones which are argumentative and far from the dirty business world.
Perhaps you will lose some lazy readers, but you will get new ones. Without the cost of the printing you will be able to invest in more pages and more information.
(Also pet shops are in crisis.. people now buy online...)
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Can I correct you - the shop chain is dropping ALL pet magazines it is carrying on the grounds of dropping sales; we are only one of about 8 or 9 pet magazines that are being discontinued, and this is not specifically targeted at Guinea Pig Magazine. This in the face of Guinea Pig Magazine figures actually being up in the last 5 months. :(

As a chain, they are officially committed to animal welfare as far as words go, but not in deed. They have set up an independed charity which does among other things give grants to rescues that apply for one, and they hide behind that.
But while there are a few decent branches, the standard of care knowledge in many branches is woefully lacking and sales figures come way before welfare considerations. while the sale of larger pets in shops is forbidden, the sale of small animals is not, and they are being used as cheap lure for impulse buyers to gain repeat custom. the books and booklets for basic care information are very basic at the best and outdated or incorrect at the worst. :(
 
their business is really murky and complicated. For sure they prefer ignorant customers... in fact they are dropping all the magazines. Maybe they have in mind an own magazine...
Is it the only big chain? as also supermarkets sell products for pets, could it be possible a sort of partnership with them? or with vet clinics, libraries. If guinea pigs are bought for children (and from teenagers), maybe also schools might be a place of sale (don't know if it's possible).
Complicated! anyway, I foresee a future success for the magazine. I am sure of that.
 
A few of our experienced posters such as Wiebke, Merrypip and Dindypig all work for the magazine, producing intelligent, informative articles very much like the ones we have on our threads here.
But they reach a different audience, the casual people who have just bought their first pigs from the store, they are excited, they know nothing about pigs, they don't know about the forum or guinea lynx, BUT they see a magazine for £4 and they think 'oh, i'll pick that up....' soon they read about correct diet, rescues, tips for bedding and that's someone educated right there. Someone who will improve their piggies life because of gaining a little more knowledge and that is why as a community we should try to help our friends at GPM out, by dropping p@h a little email asking them politely to reconsider their stance on magazines.

PaH at the end of the day are a retail store and having worked for a large retail company I can safely say all that matters is profit and the bottom line in retail. Magazines must not be proving profitable for them or not viable for them at this current time. .
The thing is this....
If you think the Guinea Pig Magazine is good for Guinea Pig Welfare then please just drop an email to p@h asking them to reconsider their decision, it might not have an effect but it may. If you then feel that strongly then vote with your feet and don't give them anymore of your money.
 
We have two Pets at Home stores in York. I have always thought the way they display all their pet magarines was very poor. There were magazines filed behind others relating to different animals. So unless you knew what you were looking for you could easily miss a really useful one such as The Guinea Pig Magazine.
I did ask a member of staff a few months ago when would the next issue of The GP Magazine be in store. I was told that Pets at Home did not order in the magazines. So this could explain the poor displays within the stores.
 
I asked in our Pets at Home when the magazine was coming in and was told they don't stock it. I told the girl they do because I've seen it there. What I didn't tell her was I often see it hidden behind other mags and I always put it at the front as I pass.
 
I think that I will put in a subscription for the magazine. I want paper copies because I have all of the back issues.

I used to enjoy going to P&H to pick up the magazine, and I would pick up bits and pieces for the herd at the same time. i don't go to the shop very often anymore, as I get things and toys for the piggies as I need them. (I had an outbreak of fungal issues last year or January this year and had to throw out all of the spare toys as a result).
 
When I got my first two guinea pigs Alex and Sergie back in 2011 I bought all the books on care of guinea pigs that Pets at Home held at the time.
None of them supplied the information and guidance as good as that provided in The Guinea Pig Magazine.
So I want to order hardcopies by subscription as well.
If there isn't already a link to how to subscribe for Guinea Pig Magazine does anyone think a permanent sticky about the magazine may be helpful?
 
worried val of york said:
When I got my first two guinea pigs Alex and Sergie back in 2011 I bought all the books on care of guinea pigs that Pets at Home held at the time.
None of them supplied the information and guidance as good as that provided in The Guinea Pig Magazine.
So I want to order hardcopies by subscription as well.
If there isn't already a link to how to subscribe for Guinea Pig Magazine does anyone think a permanent sticky about the magazine may be helpful?
Click to expand...

Here is the link again! Guinea Pig Magazine

@sport_billy is working on something. ;)
 
i subcribe to the guinea pig magazine,but I'm considering getting the digital edition,as it is easier to carry it around.the magazine is a good meduim for new owners,needs to be available to as many as possible.therefore think it is essential to have this,alongside any shops that insist on selling small pets.
 
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