I understand that his pet shop has been open for approximately nine months?!
However, I also understand that approximately 50-60% of small businesses fail within five years - Not great odds for survival!
Now, when you consider that this pet shop's main competitor is 'Pets at Home' - I understand that there are at least three 'Pets at Home' stores within a 10-15 minute drive -, I would imagine that this pet shop's chances of survival are extremely slim!
However, I would not be surprised to learn that they are also competing against other small independent pet shops that are within driving distance, and, of course, online shopping is becoming increasingly popular/ should not be underestimated!
Therefore, with questionable experience, knowledge, and qualifications; an unprofessional approach; and poor customer service, it will be interesting to see how long this pet shop survives. . . I also feel that the pet shop lacks an identity/personality, and lacks originality. . .